On November 8th, 2025, The Nishat Hotel in Lahore became the epicenter of digital innovation and celebration as the Global Digital Awards 2025, powered by DeLogics and hosted by the Pakistan eCommerce Association, brought together the country’s top creators, brands, and visionaries. From Pakistan’s first-ever eCommerce Fashion Show to global collaborations and inspiring panel talks, the night marked a turning point in our digital journey.

And in the spotlight? Zar-e-Saeed — officially crowned Best Brand of the Year in the Fashion Accessories & Jewellery category.

  Why Zar-e-Saeed Won

Zar-e-Saeed isn’t just a jewellery brand — it’s a legacy reborn for the digital age. Over the past year, the brand has launched multiple new collections that blend timeless tradition with modern elegance. Think statement earrings, contemporary bangles, and signature pieces that speak to heritage, craftsmanship, and bold self-expression.

This win celebrates Zar-e-Saeed’s ability to evolve without compromise — staying rooted in culture while embracing the future.

  The Competition Was Fierce

Zar-e-Saeed triumphed in a category packed with digital-first contenders. The nominees included:

• BAG X — bold, urban accessories with influencer-led campaigns
• Zeesy — affordable jewellery with strong digital reach
• Z'Lenso — minimalist designs and premium packaging

Each brand brought its own flair, but Zar-e-Saeed stood out for its emotional depth, design integrity, and storytelling power.

 A Night That Changed Everything

The Global Digital Awards 2025 wasn’t just an event — it was a movement. Highlights included:

• Pakistan’s first eCommerce Fashion Show
• Global brand collaborations and showcases
• Visionary panel talks with industry leaders

Zar-e-Saeed’s win added a jewel to this crown — proving that heritage brands can thrive in the digital era when powered by vision, authenticity, and bold execution.

 Final Word

To Zar-e-Saeed: this award is more than recognition — it’s a tribute to your journey, your community, and your commitment to excellence. You’ve set a new benchmark in fashion accessories and jewellery.

To the industry: the bar has been raised.

To the future: we’re ready.