November 8th, 2025 — The Nishat Hotel, Lahore
At the Global Digital Awards 2025, hosted by the Pakistan eCommerce Association and powered by DeLogics, history was made. Starlet once again claimed the title of Best Brand of the Year (Footwear), outshining a fierce lineup of industry leaders and proving its dominance in both digital innovation and customer connection.

 The Finalists: Who Starlet Beat to Win

This year’s Best Footwear Brand category featured 12 standout contenders, each with a unique edge:

• HiStreet – Youth-driven, trend-heavy streetwear styles
• Mocciani – Premium leather and formal finesse
• Dazzle – Bold, fashion-forward statement pieces
• Sensation – Affordable glam for everyday wear
• Borjan – Mass-market reach with wide accessibility
• Insignia – Luxury and elegance in every step
• Starlet – Versatile, stylish, and digitally dominant
• Urbansole – Comfort-first casuals with a loyal base
• Stylo – Fashion meets affordability for all ages
• Nayza – Sporty, performance-driven footwear
• Hush Puppies – Global comfort brand with heritage
• Unze London – International flair with Pakistani roots

 Why Starlet Took the Crown

Starlet didn’t just win — it outperformed. Here’s why the jury and audience rallied behind it:

• Digital dominance: From Meta ads to TikTok drops, Starlet’s campaigns were everywhere — and they converted.
• Customer obsession: Real-time feedback, adaptive sizing, and trend-responsive drops kept fans loyal and engaged.
• Cultural relevance: Starlet’s designs spoke to Pakistani identity while staying globally competitive.
• Omnichannel mastery: Seamless shopping across platforms, with bold storytelling at every touchpoint.
• Creative leadership: Their content wasn’t just pretty — it was strategic, emotional, and scroll-stopping.

 GDA 2025: A Night of Firsts

The event itself was a landmark moment for Pakistan’s digital ecosystem:

•  First-ever eCommerce Fashion Show — blending tech, fashion, and storytelling
•  Global collaborations — spotlighting Pakistan on the international stage
•  Panel talks — featuring creators, strategists, and tech leaders shaping the future

Every moment was a celebration of creativity, transformation, and bold ambition.

  A Collective Win

To every brand, speaker, designer, and partner who made this night unforgettable — thank you. Your work is shaping Pakistan’s digital legacy, one campaign, one product, one story at a time.