Lahore, Pakistan — December 2025
Pakistan’s e-commerce and technology ecosystem is stepping onto the global stage with the launch of the Pakistan–UK Tech & E-commerce Delegation, organized by the Pakistan E-commerce Association (PEA). The initiative brings together leading innovators, entrepreneurs, and strategists to strengthen cross-border trade ties and showcase Pakistan’s digital commerce potential in the United Kingdom.

Ginkgo Retail as Technology Partner

Ginkgo Retail has been announced as the Technology Partner for the delegation, underscoring its commitment to advancing Pakistan’s digital economy. The company will play a pivotal role in powering the initiative, which focuses on:

• Strengthening Pakistan–UK trade relationships
• Unlocking global market access for Pakistani businesses
• Enabling knowledge exchange and innovation
• Showcasing Pakistan’s digital commerce potential internationally

Driving Collaboration & Global Exposure

Speaking on the partnership, Ginkgo Retail emphasized that sustainable growth in Pakistan’s e-commerce sector hinges on collaboration, innovation, and global exposure. By supporting initiatives like this delegation, the company reaffirms its mission to accelerate the country’s digital transformation and empower local businesses to compete on the world stage.

Key Stakeholders

The delegation is supported by leading industry players and thought leaders, including:

• Pakistan E-commerce Association (PEA)
• Comverse by Ginkgo Retail
• Zentri by Ginkgo Retail
• Obaid Arshad, Omer Mubeen, Umair Arshad, Hassan Sajjad

A Step Toward Global Trade Integration

The Pakistan–UK Delegation marks a significant milestone in Pakistan’s journey toward cross-border commerce expansion. By creating opportunities for startups and established businesses alike, the initiative aims to position Pakistan as a competitive force in the global digital economy.