Capri Wins Big at GDA 2025: A Beauty Legacy Reborn 🇵🇰

November 8th, 2025 — The Nishat Hotel, Lahore, lit up with brilliance and pride as the Global Digital Awards 2025, powered by DeLogics and hosted by the Pakistan eCommerce Association, brought together the country’s top digital innovators, creators, and brands. From Pakistan’s first-ever eCommerce Fashion Show to global collaborations and visionary panel talks, the night was a landmark celebration of creativity and transformation.

And in the spotlight? Capri — crowned Best Brand of the Year in the Beauty & Personal Care category.

 Capri: From Heritage to Digital Powerhouse

Capri’s journey is nothing short of iconic. Once known for its timeless elegance and natural glow, Capri has gracefully evolved into a digital-first beauty brand — bold, data-driven, and customer-obsessed.

Over the past year, Capri has:

•  Launched high-impact digital campaigns that redefined beauty storytelling
•   Leveraged data to personalize customer experiences across platforms
•  Reimagined its product line to meet the needs of modern consumers

This award isn’t just about legacy — it’s about reinvention, relevance, and resonance.

  The Competition Was Fierce

Capri’s win came in a category packed with digital disruptors and cult favorites. The nominees included:

• Pharmion — known for its science-backed skincare
• Scent For You — a rising star in fragrance personalization
• The Body Bar — celebrated for clean beauty and minimalist branding
• Charm & Co. — a digital darling with influencer-led growth
• Scents N Stories, Colish, Saeed Ghani, and Gen Z Glow — each bringing unique strengths in formulation, storytelling, and community engagement

Capri’s victory signals a powerful shift: heritage brands can lead the digital charge when they embrace innovation and authenticity.

 A Night That Redefined Beauty & Commerce

The Global Digital Awards 2025 wasn’t just an event — it was a movement. Highlights included:

•  Pakistan’s first eCommerce Fashion Show
•   Global brand showcases and collaborations
•   Panel talks with industry leaders, creators, and tech visionaries

Capri’s win added a radiant glow to the evening — proving that beauty isn’t just skin deep, it’s strategic, digital, and deeply human.

 Final Word

To Capri: this award is a tribute to your evolution, your audience, and your unwavering commitment to excellence. You’ve shown that legacy isn’t about staying the same — it’s about growing with grace, grit, and vision.

To the industry: the future of beauty is bold, data-driven, and emotionally resonant.

To the next generation: the glow-up is digital — and Capri’s leading the way.