Procter & Gamble (P&G), the global leader in consumer goods, has announced plans to wind down its manufacturing and commercial operations in Pakistan, including those of Gillette Pakistan Ltd. The company will transition to a third-party distributor model to continue serving Pakistani consumers.
This strategic shift is part of P&G’s broader global restructuring aimed at streamlining operations and driving growth. The transition is expected to unfold over the coming months, during which P&G will maintain regular business activities.
The company emphasized its commitment to supporting affected employees, offering relocation opportunities within its global network or separation packages aligned with local labor laws and internal policies.
Earlier this year, P&G revealed plans to reduce its brand portfolio and cut approximately 7,000 jobs worldwide over two years, citing global trade challenges and shifting consumer demand.
After evaluating multiple options, P&G determined that partnering with local distributors was the most viable way to ensure continued product availability in Pakistan.
Gillette Pakistan Limited has been formally notified of the decision, and its Board of Directors will soon convene to assess next steps, which may include delisting from the Pakistan Stock Exchange. The company’s revenue has declined significantly, falling nearly 50% in FY25 compared to its peak two years ago.
Despite the exit from direct operations, P&G’s iconic brands—such as Pampers, Ariel, Safeguard, Head & Shoulders, and Pantene—will remain accessible in Pakistan through regional supply chains and local partners.
This move places P&G among several multinational corporations that have scaled back their presence in Pakistan in recent years, including Shell, Pfizer, TotalEnergies, and Telenor.
P&G first entered the Pakistani market in 1991, establishing a strong local footprint with manufacturing facilities and a loyal consumer base. Its departure marks the end of a significant chapter in the country’s FMCG landscape