The first-ever Performance Marketing Conference and Workshop held at Lahore’s Pearl Continental Hotel on February 23, 2025, was a historic event that marked a significant milestone in Pakistan’s digital marketing and e-commerce sectors. This event, backed by the Prime Minister’s Youth Programme and the Pakistan Ecommerce Association (PEA), was managed by Deployers.pk and DeLogics, bringing together Pakistan's best marketing and business minds. Special thanks to Amir Attique, Founder & CEO of Popcorn Studios, our Digital Partner, for amplifying this movement!

Saqib Azhar: Leading Pakistan Towards an E-commerce Revolution

One of the key highlights of the event was the session by Saqib Azhar, the CEO of Enablers. Saqib Azhar has been instrumental in transforming Pakistan into a global e-commerce powerhouse by empowering freelancers, startups, and businesses to succeed in international markets. His insights and strategies have played a crucial role in driving Pakistan’s economic growth and positioning the country as a significant player in the global digital economy.

Key Insights from Saqib Azhar’s Session:

E-commerce as a Game Changer

Saqib Azhar shed light on how platforms like Amazon, eBay, and Shopify can drive Pakistan’s economic growth and create employment opportunities. He emphasized the potential of e-commerce to revolutionize traditional business models and bring about significant economic development.

Building a Freelance Economy

Enablers, under the leadership of Saqib Azhar, has been at the forefront of equipping thousands of Pakistanis with the skills to earn in USD and contribute to the digital economy. Saqib highlighted the importance of building a robust freelance economy that empowers individuals and creates new avenues for income generation.

Entrepreneurship & Job Creation

Saqib shared strategies to enable youth and businesses to scale, innovate, and succeed in the evolving global marketplace. He stressed the need for fostering entrepreneurship and job creation to drive sustainable economic growth and development.

PEA’s Value Addition

The Pakistan Ecommerce Association (PEA) played a crucial role in making this conference a powerhouse of knowledge-sharing and networking. By uniting industry pioneers, brand leaders, and marketing innovators, PEA is actively shaping the future of Pakistan’s digital economy, bridging gaps between businesses, and fostering growth-driven collaborations.

What’s Next?

This is just the beginning! The Performance Marketing Conference has set new benchmarks in digital marketing excellence, and we can’t wait to build on this momentum. Stay tuned for more insights, takeaways, and speaker highlights from this unparalleled event!

Conclusion

The Performance Marketing Conference and Workshop in Pakistan was a landmark event that brought together industry leaders, entrepreneurs, and digital marketing enthusiasts. Saqib Azhar’s session was a testament to the transformative power of e-commerce and the potential for Pakistan to become a global leader in the digital economy. As we continue to build on the momentum generated by this historic event, we look forward to more game-changing insights and innovations from thought leaders like Saqib Azhar.