J. | Junaid Jamshed Crowned Pakistan’s Best eCommerce Brand at Global Digital Awards 2025
Tradition meets technology. Trust meets transformation.
At the heart of Pakistan’s digital retail revolution stands one brand that continues to lead with grace, grit, and groundbreaking innovation—J. | Junaid Jamshed. In a historic moment at the Global Digital Awards 2025, J. was officially named “Brand of the Year” and won the coveted Voice of Customer Award for Best eCommerce Brand in Pakistan, solidifying its place as the nation’s most beloved online shopping destination. Voice of Customer: The Nation Has Spoken
The Voice of Customer segment, powered by real-time polling and AI-driven engagement, asked a simple but powerful question:
“Which is the best eCommerce brand in Pakistan?”
Here’s how the votes stacked up:
- Junaid Jamshed – 26%
- Gul Ahmed – 21%
- Sapphire – 20%
- Khaadi – 19%
- Shoe Marts – 8%
- Service Shoes – 6%
- didn’t just win—it led the pack with a clear margin, proving that its blend of authenticity, accessibility, and digital excellence resonates deeply with Pakistani consumers
Why J. Continues to Win Hearts—and Carts
- | Junaid Jamshed’s success isn’t just about fashion—it’s about vision, values, and velocity. Here’s what sets the brand apart:
- Nationwide Reach: From Karachi to Kashmir, J.’s eCommerce platform delivers across Pakistan with speed and reliability.
- Digital Infrastructure: A robust online store, seamless mobile experience, and AI-powered customer service make shopping intuitive and stress-free.
- Authenticity & Trust: Every product reflects J.’s commitment to quality, modesty, and cultural heritage.
- Innovation in Tradition: Whether it’s Eid collections or winter wear, J. blends timeless designs with modern aesthetics.
- Customer-Centric Policies: Transparent pricing, clear delivery timelines, and responsive support build long-term loyalty.
The Event That Changed Everything: Global Digital Awards 2025
Held on 8th November 2025 at The Nishat Hotel, Lahore, the Global Digital Awards was more than a ceremony—it was a celebration of Pakistan’s digital evolution.
Highlights from the Night:
- Pakistan’s First-Ever eCommerce Fashion Show: A dazzling showcase of online-first fashion brands, including J., Zellbury, and Uniworth.
- Panel Talks & Keynotes: Industry leaders discussed AI in retail, cross-border eCommerce, and the future of digital payments.
- Global Collaborations: International tech partners joined hands with Pakistani platforms to announce new integrations and growth plans.
- Award Segments: From skincare to customer service, every category reflected real consumer sentiment and digital performance
Other Voice of Customer Winners
The awards weren’t just about fashion—they spotlighted excellence across categories:
| Category | Winner | Why They Won | |
|---|---|---|---|
| Best Refund/Return Policy | Narkins | Narmin | Flexible, transparent, and customer-first approach to post-purchase support |
| Best Skincare Brand | Vince | Dermatologically tested, results-driven, and trusted by thousands | |
| Best Men’s Clothing Brand | Uniworth | Premium tailoring, timeless style, and strong online presence | |
| Best Women’s Clothing Brand | Zellbury | Affordable, inclusive, and trend-savvy collections loved nationwide |
These brands didn’t just win awards—they won consumer trust, the most valuable currency in eCommerce.
A Moment of National Pride
The Global Digital Awards 2025 marked a turning point in Pakistan’s digital journey. With over 1 million online votes, AI-powered engagement, and real-time consumer insights, the event proved that Pakistan’s eCommerce ecosystem is thriving, competitive, and ready for global scale.
- | Junaid Jamshed’s win is a testament to what happens when heritage meets innovation, and when a brand listens, adapts, and delivers—consistently.
What’s Next for J.?
With this win, J. is expected to:
- Expand its international shipping and global reach
- Launch AI-powered personalization for product recommendations
- Introduce interactive shopping experiences via live video and AR
- Continue investing in customer-first policies and digital infrastructure
Final Word: From Customers, For Customers
The Voice of Customer Award isn’t just a trophy—it’s a mirror of public sentiment. It reflects the trust, satisfaction, and emotional connection that J. has built over years of consistent excellence.
As Pakistan’s digital future unfolds, J. stands tall—not just as a brand, but as a movement. One that honors tradition, embraces innovation, and puts the customer at the center of everything.
Here’s to J. | Junaid Jamshed—Pakistan’s eCommerce Brand of the Year 2025.
And here’s to every shopper, voter, and voice that made this moment possible.
