The GDA 2024 award ceremony celebrated an extraordinary individual in the eCommerce industry, Malik Sajid Riaz, who was honored with the Master of the Ceremony Award at Global Digital Awards 2024. Malik's impressive journey and dedication to driving innovation have made him a leader in his field.

Why Malik Sajid Riaz Was Chosen for the Award

A relentless pursuit of excellence has marked Malik Sajid Riaz's career in eCommerce. His ability to drive exponential growth, implement cutting-edge strategies, and optimize customer experiences has set him apart as a visionary leader. Recognized for his exceptional contributions to eCommerce ventures across Pakistan, Malik's unwavering commitment to excellence has earned him this prestigious award.

Early Career and Foundations

Malik's professional journey began in the financial sector, where he completed his article ship under ACCA guidelines at Zarai Taraqiati Bank Limited. In 2012, he transitioned to eCommerce, joining Metafitnosis as an e-commerce executive. He gained invaluable experience in digital operations, online marketing, and customer engagement here. These foundational roles paved the way for his future success in the rapidly evolving eCommerce landscape.

At Enablers, Malik Sajid Riaz's expertise shone brightly as he transformed a portfolio of four websites, including Posh Notch and School of Enablers, elevating monthly sales from 1.3 million to 6.5 million and achieving a remarkable ROAS of 12 and a conversion rate of 5.79% in a single day. He streamlined operations, reduced return rates, optimized website catalogs with over 170,000 products, and introduced strategic marketing initiatives that boosted organic sales and enhanced customer engagement. At Chase Up Shopping City, as Head of E-Commerce, Malik revolutionized the company's digital presence by managing a team of over 70 professionals and five dynamic websites, enhancing organic marketing channels to achieve a 7% contribution to total sales, successfully managing logistics for up to 1,000 daily orders, ensuring timely delivery, and designing advertising campaigns that delivered high ROI within a 5.7% marketing spend cap.

Making an Impact at New Horizon Brands

During his tenure at New Horizon Brands, Malik Sajid Riaz showcased his expertise in eCommerce by revamping online platforms, significantly increasing customer acquisition and sales, and implementing data-driven strategies to optimize performance across multiple digital channels. He cultivated partnerships with major stakeholders to enhance overall operations and profitability.

Certifications and Expertise

Malik holds multiple certifications in Business Management, Customer Service, and Digital Marketing, including being a Certified Head of eCommerce by Facebook and Google in Pakistan, and a Certified Media Buying Professional by Google and Facebook. He has expertise in performance marketing, inventory management, and omnichannel strategies, and has been a reviewer for HEC’s seed funding in eCommerce for two consecutive years.

Key Milestones and Achievements

Throughout his career, Malik has boosted sales by over 100% at several organizations, successfully launched and managed eCommerce platforms for major retailers and brands, driven organic traffic growth and improved SEO rankings, managed logistics and customer service teams to ensure exceptional customer experiences, and provided consultancy to numerous eCommerce startups.

Skills and Expertise

Malik Sajid Riaz’s core competencies include omnichannel and eCommerce strategy development, performance marketing (including SEO, SEM, PPC, and dynamic ad campaigns), inventory and supply chain management, leadership in cross-functional team collaboration and stakeholder engagement, and advanced data analysis and P&L management to ensure business profitability.

Malik Sajid Riaz's impressive career trajectory and dedication to driving eCommerce innovation make him a standout leader in the industry. His ability to combine strategic vision with operational excellence has consistently delivered measurable results. With a proven track record of success and a passion for fostering growth, Malik continues to inspire the next generation of eCommerce professionals.