On February 23, 2025, Lahore witnessed a historic moment in the digital marketing landscape with the inaugural Performance Marketing Conference at the Pearl Continental Hotel. Amidst the impressive array of speakers and attendees, the event was marked by significant international collaboration, showcasing the global reach and influence of Pakistan’s e-commerce ecosystem.

Key International Speakers

One of the standout features of the conference was the presence of esteemed international speakers who brought diverse perspectives and expertise to the table:

• Ms. Sara Zai from Morocco: A renowned digital marketing strategist, Ms. Zai shared her insights on the latest trends in performance marketing, emphasizing the importance of cross-border e-commerce and digital innovation.

• Mr. Taha Ali from the UK: As a leading expert in e-commerce and digital transformation, Mr. Ali delivered a captivating speech on the future of global e-commerce and the role of emerging markets in shaping the digital economy.

• Mr. Bris Ali from Alibaba: Representing one of the world’s largest e-commerce platforms, Mr. Ali provided invaluable insights into Alibaba’s strategies for international expansion and the opportunities for collaboration with Pakistani businesses.

Fostering Global Connections    

The inclusion of these international speakers underscored the conference’s commitment to fostering global connections and knowledge exchange. Their participation not only enriched the discussions but also highlighted the potential for international partnerships in driving growth and innovation within Pakistan’s digital landscape.

Collaborative Discussions and Networking Opportunities

The event provided a unique platform for local and international professionals to engage in collaborative discussions, share best practices, and explore opportunities for partnerships. The diverse perspectives of the speakers and attendees created an environment conducive to innovation and growth, setting the stage for future collaborations.

Powered By and Sponsors

The success of the Performance Marketing Conference 2025 was powered by:

• Popcorn Studio

• Delogics

• Deployers PK

• Gingko Retail

Additionally, the event was made possible with the generous support of industry-leading sponsors, including:

• Clicky

• BagX

• Chiltan Pure

• Brothers Packages

• Upstreet Co

• Vertex Co-working Space

• The Vertical

• Popcorn Studio

Their unwavering support and commitment were crucial in making this event successful.

Looking Ahead

The success of the Performance Marketing Conference 2025, bolstered by the contributions of international experts, signals a promising future for Pakistan’s e-commerce industry. By embracing global perspectives and fostering international collaborations, Pakistan is well-positioned to become a key player in the global digital economy.

With this strong foundation, we look forward to even greater international collaboration at future events, driving continued growth and innovation in the digital marketing and e-commerce sectors.