Vietnam's e-commerce scene is thriving!

Vietnamese consumers are spending a whopping $1 billion per month on major platforms like Shopee, TikTok Shop, Lazada, Tiki, and Sendo. This represents a significant 38% year-on-year growth in gross merchandise volume.

Key Trends Driving Growth:

• Live Commerce: Platforms like TikTok Shop are revolutionizing the shopping experience through engaging live streams.
• Affordable Products: Consumers are drawn to budget-friendly options, with products priced under VND200,000 accounting for over half of all sales.
• Rising Consumer Trust: Increasing trust in online platforms is fueling growth.

The Future of E-commerce in Vietnam

With a growing middle class and increasing internet penetration, Vietnam's e-commerce market is poised for further expansion. The entry of global players like Temu and Shein is expected to intensify competition and drive innovation.

What are your thoughts on the future of e-commerce in Vietnam?