History was made on November 8, 2025 at The Nishat Hotel, Lahore, when the Global Digital Awards 2025, powered by DeLogics and hosted by the Pakistan eCommerce Association, brought together innovators, creators, and leaders under one roof. Among the many shining moments of the night, one stood out: the recognition of Muteeb Siddiqi, CEO of Vertical, as Best CEO of the Year.

 A Young, Dynamic Leader

Muteeb Siddiqi represents the new face of Pakistan’s digital leadership—young, ambitious, and relentlessly forward-thinking. As CEO of Vertical, he has transformed the company into a powerhouse of innovation, blending bold strategy with agile execution. His leadership style is marked by:

• Visionary thinking: anticipating market shifts and positioning Vertical ahead of the curve.
• Dynamic energy: inspiring teams with passion and clarity of purpose.
• Global mindset: building collaborations that extend Pakistan’s digital footprint worldwide.

 Vertical’s Rise Under His Leadership

Under Siddiqi’s guidance, Vertical has become synonymous with creativity and digital excellence. From pioneering campaigns to embracing cutting-edge technologies, the company reflects his belief that Pakistan’s digital economy can compete on a global stage. His ability to merge operational discipline with daring innovation has set Vertical apart in a competitive landscape.

 The Award That Defines a Generation

Winning Best CEO of the Year at such a historic event is more than a personal achievement—it’s a symbol of the generational shift happening in Pakistan’s digital ecosystem. The award recognizes not just Siddiqi’s leadership, but also the collective effort of young entrepreneurs and executives who are reshaping the narrative of Pakistan’s digital future.

 Looking Ahead

Muteeb Siddiqi’s journey is only beginning. With Vertical’s continued growth and his dynamic leadership, he is poised to play a pivotal role in shaping the next chapter of Pakistan’s eCommerce and digital transformation story. His win at the Global Digital Awards 2025 is a reminder that the future belongs to those who dare to innovate, inspire, and lead with courage.

 Editorial Note: The Global Digital Awards 2025 also featured Pakistan’s first-ever eCommerce Fashion Show, inspiring panel talks, and global collaborations—cementing the event as a landmark in the country’s digital journey.