Atlas Honda has announced plans to debut its first-ever electric bike in Pakistan by June 2025. This follows the company’s earlier indication of interest in electric vehicles, particularly when it showcased the BENLY e-scooter back in 2023. While it is still unclear whether the BENLY model will be the final product, sources from Honda dealerships confirm that an electric bike launch is imminent, with an expected price tag of PKR 900,000.

Already a dominant player in the motorcycle market, Atlas Honda aims to maintain its leading position while embracing the global transition toward eco-friendly transportation. With rising concerns about pollution and fuel costs, the interest in electric bikes is steadily growing. However, Pakistan's EV market continues to face hurdles like high pricing, limited charging infrastructure, and customer hesitation about transitioning from traditional motorcycles.

Industry experts believe that Honda’s entrance into the EV segment could play a transformative role. Leveraging its trusted brand reputation and expansive customer base, the company might encourage more people to explore electric bike options. This move could also inspire further investments in Pakistan’s EV infrastructure, paving the way for a cleaner and greener future.

If successful, Honda’s venture could lead to more affordable and practical electric vehicle choices for everyday consumers in the coming years.