On February 23, 2025, Lahore witnessed a defining moment in digital marketing with the first-ever Performance Marketing Conference at the Pearl Continental Hotel. Organized by the Pakistan E-commerce Association and powered by Popcorn Studio, Delogics, Deployers PK, and Gingko Retail, the event brought together industry leaders, digital marketers, and e-commerce professionals for a day of knowledge-sharing and networking.

Despite roadblocks caused by a highly anticipated Pakistan vs. India cricket match, the event saw an overwhelming turnout of 750+ attendees, surpassing the initial 500 registrations—solidifying its status as a landmark event for Pakistan’s digital ecosystem.

Key Highlights of the Conference

Keynote Speakers: Industry Leaders Sharing Visionary Insights

A major highlight of the conference was the lineup of keynote speakers, who delivered powerful and transformative speeches on the future of e-commerce, performance marketing, and digital innovation.

Featured Keynote Speakers:

• Abdul Wahab
• Ali Khan Swati
• Amir Attique
• Haider Ahmed Qazi
• Marryam Qureshi
• Muaaz Zubairi
• Muhammad Abdullah
• Muhammad Nafay
• Musa Raza
• Obaid Arshad
• Omer Mubeen
• Saqib Azhar
• Sara ZRI
• Sherish Ali
• Shan Mehr
• Sheikh Rohail
• Umair Arshad
• Wahab Yunus
• Zain Hameed
• Zohaib Malik

Their insights and expertise energized the audience, providing a roadmap for success in Pakistan’s ever-evolving digital landscape.

Panel Discussion: E-commerce Marketing in the Digital Age

One of the most anticipated sessions was a panel discussion titled:
"E-commerce Marketing in the Digital Age: Trends, Tools, and Tactics", moderated by Syed Jahangir, Head of E-commerce at Stylo Group.

The panel featured industry giants, including:

• Najam Mazari (CEO, Chiltan Pure)
• Ali Khan (CCO, Cresset)
• Tauseef Bajwa (CEO, Technogroves)
• Saqib Naqvi (Growth Head, Clicky)
• Faheem Raza (E-commerce Expert)
• Yameen Malik (CEO, Sefam Pvt Ltd)
• Muaaz Zubairi (Senior Group Manager, E-commerce Master Group)

The discussion provided deep insights into the future of digital marketing, the role of AI in e-commerce, and innovative strategies to boost online sales.

Expert-Led Discussions and Powerful Insights

The conference featured renowned speakers and industry experts, who shared their invaluable expertise on e-commerce growth, performance marketing, and emerging digital trends. Some of the distinguished speakers included:

• Muteeb Siddiqi (CEO, The Vertical)
• Amir Attique (CEO, Popcorn Studio)
• Haider Ahmed Qazi
• Umair Arshad
• Sehrish Ali
• Mateen Mughal
• Marryam Qureshi
• Saqib Naqvi
• Faheem Raza
• Imran Sheikh
• Kashif Iftikhar
• Shan Mehr
• Imran Khan

These thought leaders captivated the audience with cutting-edge strategies, case studies, and actionable insights into the future of performance marketing and e-commerce in Pakistan.

Their insights, strategies, and real-world experiences provided attendees with invaluable takeaways—empowering them to navigate the fast-evolving landscape of digital marketing and e-commerce with confidence.

Strategic Partnerships and Game-Changing Announcements

Official Partnerships

A major highlight of the event was the official partnership announcement between the Pakistan E-commerce Association and the Prime Minister’s Youth Program (PMYP)—a game-changer for empowering young entrepreneurs and accelerating Pakistan’s digital economy.

New Product Launches

The conference also served as the launch pad for two groundbreaking projects designed to revolutionize Pakistan’s e-commerce ecosystem:

1. EcomNews.pk – A dedicated news portal for Pakistan’s e-commerce sector, technology trends, and IT industry updates, providing businesses with real-time insights.
2. Demoves.com – A one-stop courier solution tailored for e-commerce businesses, simplifying logistics and order fulfillment.

Valued Partners & Sponsors

This event was made possible with the generous support of industry-leading sponsors and partners, including:

• Clicky
• BagX
• Chiltan Pure
• Brothers Packages
• Upstreet Co
• Vertex Co-working Space
• The Vertical
• Popcorn Studio

Their unwavering support and commitment were crucial in making this event successful.

Overcoming Challenges with Unmatched Dedication

Hosting an event of this scale was not without challenges. On the same day, Pakistan played against India in a high-stakes cricket match, leading to significant roadblocks around the venue. While some attendees were unable to make it, the dedication and enthusiasm of those who navigated these challenges showcased the strength and passion of Pakistan’s digital community.

A Glimpse into the Future

The Performance Marketing Conference '25 was not just a gathering of experts—it was a movement that set the stage for the future of digital marketing in Pakistan.

With an unparalleled lineup of speakers, invaluable networking opportunities, and groundbreaking launches, this event has established itself as the premier conference for performance marketing and e-commerce in Pakistan.

Alhamdulillah for this incredible success! We look forward to building on this momentum and bringing even bigger and better opportunities for digital marketers, entrepreneurs, and e-commerce enthusiasts in the years to come.

See you at the next big event, InshaAllah!