January 2025 has been a milestone month for Dression Store, with the company hitting an unprecedented 44 million in sales. This remarkable achievement is a testament to the power of perseverance, smart e-commerce strategies, and the trust placed in the brand by its customers.

A Journey of Determination

Starting with a modest investment of 2 million and operating from the comfort of her home, Marryam Qureshi, the CEO of Dression Store, has demonstrated what true entrepreneurial spirit looks like. Managing everything on her own, Marryam's relentless effort and vision have taken Dression Store from a small-scale business to a dominant player in the e-commerce industry. She continues to work tirelessly with her team, inspiring others with her story and dedication.

The Dream Team

A significant part of this success can be attributed to Omer Mubeen, a well-known Ecommerce consultant at Delogics and the chairman of the Pakistan Ecommerce Association (PEA). Omer's guidance in performance marketing has been instrumental in propelling Dression Store’s growth. His strategic insights have helped the brand navigate the complexities of the e-commerce landscape and achieve substantial growth.

Additionally, Mateen Ul Hassan, now the Head of Performance Marketing at Seran/Dynasty, played a crucial role in the initial stages of the brand's journey. His expertise in running ads and crafting effective marketing campaigns laid a strong foundation for Dression Store's growth trajectory.

Impressive Metrics

The key performance metrics for January '25 are nothing short of extraordinary:

• Sessions: 775,358, marking a 148% increase.

• Total Sales: PKR 44,572,579, reflecting a 134% rise.

• Orders: 17,893, an impressive 110% increase.

• Conversion Rate: 2.31%, even though this saw a slight dip of 17%.

These figures highlight the brand's exceptional performance and rapid growth in the e-commerce sector.

The Community's Role

The unwavering support from customers has been the backbone of Dression Store’s success. Their trust and loyalty have fueled the brand's growth, enabling it to achieve such an outstanding milestone. The community’s belief in the brand continues to inspire and motivate the team to strive for excellence.

Supporting Women Entrepreneurs

Marryam Qureshi is not only a successful entrepreneur but also a staunch supporter of women's entrepreneurship. As a core member of the Pakistan Ecommerce Association (PEA), she actively encourages and mentors other women to pursue their entrepreneurial dreams. Her journey is a source of inspiration for many aspiring female entrepreneurs, proving that with determination and hard work, anything is possible.

Looking Ahead

As Dression Store celebrates this impressive achievement, the brand remains committed to innovation and customer satisfaction. With Marryam Qureshi at the helm and a dedicated team of experts, the future looks incredibly promising for Dression Store. The company aims to set even higher benchmarks and continue its journey of growth and success.

Stay tuned to see what this dynamic brand achieves next!