The recently concluded "Go Global: AI & E-commerce Conference," held on the second day of Future Fest at Hall #3, Expo Centre, Lahore, was an astounding success. This event marked a significant milestone for Pakistan's digital landscape, driven by the Pakistan Ecommerce Association (PEA) under the visionary leadership of Chairman Omer Mubeen. The conference showcased the limitless possibilities of AI and e-commerce, setting the stage for a new era of innovation and growth. As an annual event, Future Fest has been instrumental in shaping Pakistan's tech landscape, bringing together innovators, entrepreneurs, and industry leaders from around the world. Attendees from all over Pakistan, more than 2000 people, participated in the event, making it a truly national gathering.

Revolutionizing the Digital Landscape

Industry leaders, tech enthusiasts, and e-commerce pioneers gathered to explore the transformative power of artificial intelligence and e-commerce. Chairman Omer Mubeen's strategic vision and relentless efforts have driven the PEA's mission to revolutionize Pakistan's digital ecosystem. His leadership has inspired a wave of technological advancements, positioning Pakistan as a burgeoning hub for digital innovation. PEA Core members including Bushra Izhar and Malik Sajid Riaz Couldnt attend the event but founding members including Mateen Mughal, Atta Azad, Azam Malik, Sana Khan, Uns Javed were among the attendees. 

Stellar Contributions

Founding Member Umair Arshad, who works at Cresset, truly took over the stage with his insightful contributions. His passion and dedication were evident, leaving a lasting impression on the attendees. Umair's role in the conference was a testament to the expertise and commitment driving the PEA's initiatives. Thank you to our esteemed partners—Sukooon Wellness, Ginkgo Retail, Comverse by Ginkgo Retail, Deployers, DeLogics, Popcorn Studio, and DFine—whose invaluable support made this event possible. Their contributions were pivotal in creating an immersive and impactful experience for all attendees.

We extend our heartfelt appreciation to the television and newspaper outlets that covered this milestone event, including ARY TV, PTV, Dunya News, City 42, Digital News, and Lahore Rang. Their extensive coverage amplified the conference's reach, bringing its message to a wider audience and highlighting the importance of AI and e-commerce in shaping Pakistan's future.

Recognizing Excellence

In recognition of their exceptional contributions, speakers and team members were awarded certificates and shields. Additionally, the OIC delegation attended the conference and was honored with the Guest of Honor awards, acknowledging their support and participation in this landmark event.

The Path Forward

The "Go Global: AI & E-commerce Conference" has laid a strong foundation for future endeavors, encouraging innovation, collaboration, and growth within Pakistan's digital sphere. The insights and knowledge shared at the conference will undoubtedly propel the industry forward, driving economic growth and enhancing Pakistan's standing on the global digital stage.

A Vision for the Future

As we look ahead, the Pakistan Ecommerce Association, under the leadership of Chairman Omer Mubeen, remains dedicated to fostering a dynamic and sustainable digital ecosystem. By leveraging the power of AI and e-commerce, we aim to create a future where technology and innovation drive progress, creating new opportunities and improving lives across Pakistan.

Conference Highlights

The agenda for the conference was packed with insightful sessions and discussions:

• Welcome Address and Vision for the Future of Ecommerce in Pakistan: Umair Arshad shared his vision for the future of eCommerce in Pakistan.

• The Role of AI and Machine Learning in Revolutionizing eCommerce: Touseef Bajwa discussed how AI and machine learning are transforming the eCommerce landscape.

• The Rise of Global Ecommerce: Tapping Into Emerging Markets: Zain Hameed explored opportunities in emerging markets.

• Building Sustainable Ecommerce Ecosystems: Obaid Arshad focused on sustainability in eCommerce.

• AI in Ecommerce: Redefining Personalization and Consumer Experience: A panel discussion on how AI is enhancing personalization and consumer experiences.

• Comverse By Ginkgo Retail: Meerub Hashir introduced innovative solutions from Comverse.

• Mastering Retail Through Pricing & Brand Strategy: Yameen Malik discussed effective pricing and brand strategies.

• Retail & Manufacturing Innovation in the Cosmetics Industry: Aftab Javed shared insights on innovations in cosmetics.

• Guest Speech by Kashif Iftikhar: An inspiring speech from the CEO of Brains Colleges.

• The Future of Cross-Border Ecommerce: Challenges and Innovations: A panel discussion on cross-border eCommerce.

• Smart Front-End Solutions: Enhancing UX with AI: Moiz Arshad discussed AI's impact on user experience.

• Guest Speech by Umar Qureshi: A captivating speech by the CEO of Folclore Magazine.

• E-Commerce Success Story: CEO-Maryam Qureshi shared the success story of Dression Store.

• Harnessing AI for Social Media Monetization & Entrepreneurship: Shan Mehar talked about AI in social media monetization.

• Global Ecommerce Success Stories: Lessons from Top Brands and Innovators: Shahbaz Siddique shared lessons from top global brands.

• Pakistan's Ecommerce Potential: Bridging the Gap Between Local and Global Markets: Sheikh Rohail emphasized Pakistan's eCommerce potential.

• TikTok Marketing Channels in Pakistan: Opportunities and Strategies: Modassir Iqbal explored TikTok marketing.

• The Future of Growth: Branding, PR & AI: Umair Arshad discussed the future of growth through branding, PR, and AI.

• Global Logistics & Cross Border Logistics: Atta Azad shared insights on logistics.

• Key Takeaways and Closing Address: Omer Mubeen concluded with key takeaways.

• Speakers Sehrish Ali, Meerab Shahid, Hashir Ahmed, Saqib Naqvi, Bilal Sajjad, and Dr. Affan Qaiser delivered inspiring speeches, contributing valuable insights and sparking engaging discussions. Their expertise and perspectives added immense value to the conference, highlighting the potential of AI and e-commerce in transforming Pakistan's digital landscape.
  

Future Fest and Its Visionary Founder

Additionally, we can't talk about technological advancement in Pakistan without mentioning Future Fest. This annual event has been instrumental in shaping Pakistan's tech landscape, bringing together innovators, entrepreneurs, and industry leaders from around the world. The visionary founder of Future Fest has played a crucial role in creating a platform that fosters collaboration and showcases the latest advancements in technology. By connecting local talent with global opportunities, Future Fest continues to drive Pakistan's tech industry forward.