Global Digital Awards 2025 The Nishat Hotel, Lahore 8th November

History was made! 🇵🇰
The Global Digital Awards 2025, powered by DeLogics and hosted by the Pakistan eCommerce Association, brought together innovators, creators, and leaders under one roof at The Nishat Hotel, Lahore.

From Pakistan’s first-ever eCommerce Fashion Show to global collaborations and inspiring panel talks, the night celebrated the spirit of digital transformation and creativity.

A huge shoutout to all the brands, speakers, designers, and partners who made this historic moment possible. Together, we’re shaping Pakistan’s digital future.

 Sajiero Takes the Crown — Best Brand of the Year (Lingerie & UG)

In a category stacked with top contenders — Dression Store, British Lingerie Studio, and Women’s Secret — Sajiero emerged as the undisputed winner of Brand of the Year 2025 (BOTY’25) in Lingerie & Undergarments.

This wasn’t just a win. It was a breakthrough.

 Why Sajiero Stands Apart

Sajiero is Pakistan’s only brand offering a complete range of intimate wear — from everyday essentials to fashion-forward lingerie — with the widest variety nationwide. Its impact spans:

• Retail, wholesale, supermarket, and eCommerce distribution
•  A powerful digital footprint, recently crossing 100K Instagram followers
•  A brand built on confidence, comfort, and inclusivity
• 🇵🇰 A pioneer in Pakistan’s intimate wear industry, setting standards others follow

Winning against global and local competitors, Sajiero’s BOTY’25 recognition proves that local excellence can lead the category — not just compete in it.

 A Night That Changed Everything

The Global Digital Awards 2025 wasn’t just an event — it was a landmark moment for Pakistan’s digital ecosystem. From the runway to the roundtables, the energy was electric:

• eCommerce Fashion Show — bold, scroll-stopping looks from online-first brands
• Global collaborations — spotlighting Pakistan’s rising influence in digital fashion
• Panel talks — on AI, creative commerce, and scaling digital brands
• Recognition across categories — from tech to fashion to retail

 Honoring the Full Category

The Lingerie & UG category featured fierce competition:

• Dression Store — curated fashion-forward collections
• British Lingerie Studio — UK-inspired elegance
• Women’s Secret — global name with growing local reach

Each nominee brought something powerful to the table. But Sajiero’s unmatched range, nationwide reach, and digital-first strategy made it the clear winner.

  What This Win Means

For Sajiero, BOTY’25 is more than a trophy — it’s a launchpad.
For Pakistan, it’s proof that homegrown brands can lead global categories.
For the industry, it’s a call to innovate, collaborate, and scale with purpose.

Here’s to the pioneers. The disruptors. The dreamers.
And to Sajiero, for showing what it means to lead with style, substance, and scale.