In a landmark meeting with Dr. Zulfiqar Ali Bhatti, Parliamentary Secretary for Commerce, the Pakistan Ecommerce Association (PEA) and Learning with Earning reaffirmed their commitment to accelerating Pakistan’s digital transformation. The dialogue focused on unlocking new dimensions in cross-border trade, simplifying compliance frameworks, and empowering digital entrepreneurs through structured collaboration.

The session was spearheaded by Omer Mubeen, Founder of PEA and CEO of Deployers, whose pioneering efforts have educated over 22,000 aspiring entrepreneurs across Pakistan. Under his leadership, PEA has emerged as the country’s first unified platform dedicated to elevating and formalizing the eCommerce landscape. His advocacy for inclusive growth and grassroots mentorship continues to shape national conversations around digital policy and innovation.

Dr. Bhatti praised the proactive role of PEA and its partners in driving policy reform and innovation.
"ایوانوں کے دروازے کھٹکھٹا دیے گئے ہیں" — the doors of policymaking have been knocked, and the voice of Pakistan’s digital youth is being heard.

This collaboration marks a pivotal moment in Pakistan’s journey toward a globally competitive digital economy, with PEA leading the charge in policy advocacy, capacity building, and strategic outreach. The association’s ongoing efforts aim to bridge gaps in infrastructure, regulatory clarity, and digital literacy—ensuring that Pakistan’s eCommerce sector thrives both locally and internationally.