In a historic event backed by the Prime Minister's Youth Programme (PMYP) and the Pakistan Ecommerce Association (PEA), Pakistan’s top marketing and business leaders gathered for a groundbreaking Performance Marketing Conference, managed by Deployers & Gingko Retail. A special acknowledgment goes to Amir Attique, Founder & CEO of Popcorn Studios, for amplifying the event’s impact as the Digital Partner.

For the first time, the Performance Marketing Conference hosted international speakers and global platforms, unlocking new opportunities for cross-border collaborations. Bryce Zhang, the Country Manager of Alibaba, was a notable speaker. He shared invaluable insights on leveraging Alibaba’s ecosystem for global expansion, optimizing supply chains, and scaling brands internationally. His perspectives on digital transformation and the future of eCommerce offered transformative strategies for Pakistani businesses aiming to enter global markets.

With more international partnerships in the pipeline, the Pakistan Ecommerce Association continues to pioneer efforts in connecting Pakistan's businesses to the world. This event marks just the beginning of Pakistan’s journey to shine on the global stage. Stay tuned for more updates from the country’s biggest marketing conference! First Ever Performance Marketing Conference 2025: A Groundbreaking Success in Lahore

On February 23, 2025, Lahore's Pearl Continental Hotel hosted the first-ever Performance Marketing Conference, organized by the Pakistan Ecommerce Association (PEA) and powered by Popcorn Studio, Delogics, Deployers PK, and Gingko Retail. Despite roadblocks due to a Pakistan vs. India cricket match, the event saw over 750 attendees.

The conference featured powerful keynote speeches and panel discussions on the future of e-commerce and digital marketing, with industry giants like Bryce Zhang from Alibaba sharing invaluable insights. Key partnerships, such as the one between PEA and the Prime Minister’s Youth Program (PMYP), were announced, and two new projects, EcomNews.pk and Demoves.com, were launched.

This landmark event marked a pivotal moment for Pakistan’s digital marketing landscape and set the stage for future growth and international collaborations.