Pakistan’s Comfort Icon Goes Global

On November 8th, 2025, the Global Digital Awards 2025 lit up The Nishat Hotel, Lahore, in a night that celebrated digital excellence, innovation, and creativity across Pakistan’s eCommerce landscape. Powered by DeLogics and hosted by the Pakistan eCommerce Association, the event brought together the country’s top brands, creators, and digital leaders under one roof.

From Pakistan’s first-ever eCommerce Fashion Show to global collaborations, inspiring panel talks, and record-breaking campaigns, the evening showcased the full spectrum of Pakistan’s digital transformation. And in the Home & Living category, one legacy brand stood out: MoltyFoam.

 A Legacy of Comfort, Innovation & Trust

Founded in 1963, Master MoltyFoam has been a household name for generations—trusted for its orthopedic expertise, premium materials, and unmatched comfort. Over the decades, MoltyFoam has evolved from a local pioneer into a global ambassador of restful living, with successful expansions into the UAE and United States.

 Winning in a Competitive Field

MoltyFoam’s win came in a category packed with innovation and style. The Home & Living nominees included:

• Focus Furniture – Modern design meets affordability
• Crescent Home – Elegant home textiles and furnishings
• Framorist Gift Card – Reinventing gifting in the home space
• Diamond Foam – A legacy competitor in sleep solutions
• ZHomes, Casa De Avenue, and Rizaries – Each bringing unique aesthetics and value to Pakistan’s lifestyle market

But MoltyFoam’s decades of trust, product innovation, and global reach made it the clear winner.

  From Local Legacy to Global Impact

MoltyFoam isn’t just a mattress brand—it’s a movement. With smart sleep solutions, digital-first campaigns, and a commitment to quality and wellness, MoltyFoam continues to redefine what comfort means in the modern age