Global Digital Awards 2025 Powered by DeLogics Hosted by Pakistan eCommerce Association

History was made on November 8th, 2025 at The Nishat Hotel, Lahore — where Pakistan’s digital pioneers gathered for the Global Digital Awards 2025, a night that fused fashion, innovation, and eCommerce excellence.

Among the standout winners was Khas Store, crowned Best Brand of the Year (Women’s Clothing – Eastern) — a recognition that celebrates not just style, but scale, strategy, and impact.

 Why Khas Won Big

• 50+ Stores Nationwide: Khas has built one of the largest physical footprints in Pakistan’s fashion retail landscape — reaching untapped markets where few brands dare to go.
• Elegant, Accessible Fashion: From premium eastern wear to lifestyle essentials, Khas continues to deliver quality and affordability without compromise.
• Digital Expansion: With a growing eCommerce presence and seamless omnichannel experience, Khas is redefining how Pakistani women shop online.
• Community-Driven Growth: Khas isn’t just selling clothes — it’s building a loyal customer base through trust, consistency, and cultural relevance.

 The Competition Was Fierce

Khas Store emerged victorious among 9 top-tier nominees in the Women’s Eastern Wear category — each a powerhouse in its own right. Khas Store rose to the top in a category packed with powerhouse contenders. The nominees for Best Brand of the Year – Women’s Clothing (Eastern) included Afrozeh, known for its luxury festive wear; Nureh, celebrated for elegant prints and seasonal collections; Vaaras, with its heritage-inspired fashion; Salitex, offering affordable ready-to-wear; Sohaye by Diners, backed by retail strength and trendy eastern styles; Mushq, a high-end fashion label with global campaigns; Prime Point, known for modern silhouettes and digital-first drops; and Kayseria, a brand that tells cultural stories through prints and embroidery.

Each of these brands brought its own flair and following — but Khas Store’s blend of accessibility, expansion, and elegance earned it the top honor.

 A Night of Firsts

This year’s Global Digital Awards featured Pakistan’s first

-ever eCommerce Fashion Show, global brand collaborations, and powerful panel talks on digital transformation. It was more than an awards night — it was a celebration of Pakistan’s creative and tech-driven future.

 Khas Leads the Way

As the fashion industry evolves, Khas Store stands tall — not just as a retailer, but as a visionary brand shaping the future of eastern fashion. This award is a testament to its relentless pursuit of excellence and its commitment to empowering women across Pakistan.

Congratulations to Team Khas!
Here’s to more milestones, more markets, and more moments that define the future of fashion.