To celebrate a decade of HBLPSL (2016-2025), HBL has unveiled FanTunes, an innovative fan engagement initiative blending music and cutting-edge AI technology. This makes HBL the first Pakistani bank to leverage generative AI for creating unique fan experiences.

Fans now have the exciting opportunity to create personalized HBLPSL FanTunes using AI tools. This groundbreaking initiative enables users to compose their own unique songs, adding a personal touch to the thrill surrounding the tenth edition of HBLPSL.

Ali Habib, Chief Marketing & Communications Officer at HBL, expressed his enthusiasm, stating that the initiative is a way for HBL to strengthen its connection with Pakistan's youth through advanced AI technology. He highlighted that FanTunes not only redefines digital fan engagement but also underscores HBL's leadership in driving technological transformation.