Easypaisa Digital Bank achieved a remarkable pre-tax profit of Rs. 4.7 billion in 2024, reflecting a 3.8x increase from Rs. 1.2 billion in 2023. This growth stems from business expansion, increased monthly active users, and strategic investments in technology.

Key highlights include a 50.8% YoY revenue growth to Rs. 38.9 billion, driven by a 59.9% rise in net markup income and 37.6% growth in non-markup income. The registered user base surpassed 50 million, with over 16.1 million monthly active users. Customer deposits climbed 49.5% to Rs. 76.2 billion, alongside a significant improvement in the cost-to-income ratio, which decreased from 93.1% to 80.91%.

The bank continues to prioritize digital innovation, operational enhancements, and regulatory compliance to strengthen its leadership in Pakistan's financial sector. Having received Pakistan’s first Digital Retail Bank License in January 2025, Easypaisa plans to expand its portfolio with deposit accounts, credit cards, digital loans, investment solutions, and insurance products.